There are three main directions in soullab:

1. Eco-print and natural dyeing are the business card, inspiration, and the soul of the brand.
2. Design of clothing and accessories. Things are made of natural fabrics, both natural dyeing (a limited product, without repetitions of colour and print) and factory dyeing.
3. Natural soap for body care and washing of fabric products. There's an own production with French soap making traditions.

- Comfortable personality. When, in order to emphasize yourself and express yourself through clothes, there is no need to look for any amazing moves or shock.
- Your own way. Each of us has our own Nature and it is very important to find it and have an ability to follow it.

The brand's assortment includes: accessories, blouses, dresses, skirts, kimonos.

The size range is close to one size.